B2B marketing communication survey

B2B marketing communication survey

B2B marketing communication research is to verify one’s own marketing activities aimed at business partners. It allows to define preferred communication channels or to test promotional and informative materials. Depending on specific objectives and a target group, the projects are conducted with the use of quantitative and qualitative methods.
In-store audit

ABR SESTA offers a panel of 300 modern trade stores which are visited by our auditors every weekend. We are the leader in carrying out the audits in respect of not only the experience and the turnover but also quality of the data and implementation of modern techniques of collecting it.

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Customer behaviour

Customer  behaviour research lets us understand the consumer and improve the offer, as well as its presentation so that it meets the consumer requirements and increases the sales.

The main research issues:

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EU donations

In 2010 ABR SESTA began two investment project co-financed from the European Union donations:

1. RPO 1.5 – implementation of new market research services in ABR SESTA Ltd.

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