Raporting system | ABR SESTA

The online reporting system encloses integrated data from the following sources:

• promotional leaflets monitoring – more than 140 monitored retail chains from the whole Poland; we are monitoring the following markets: FMCG, Electro, DIY, Wholesale, Pharmacy, Moto, Fuel Stations, Textiles.
• sales data from the promotional folders (for chosen chains),
• regular prices monitoring , e.g. weekly list of 100 most price-sensitive products from the FMCG and the Fresh market; service in more than 50 points of modern and traditional trade in Poland.
• audits in the sales points (additional displays, POS materials, promoters, distribution, prices).

Online reporting system included the following functional aspects:

• Browning the data in the form of a table with links to photos
(scans of pages and individual modules)
• Creating own pivot tables connecting data from different sources (leaflets monitoring, sales data, in store audits),
• Possibility of using the filters for 9 categories,
• Possibility of attaching clients internal products codes and internal data.

In-store audit

ABR SESTA offers a panel of 300 modern trade stores which are visited by our auditors every weekend. We are the leader in carrying out the audits in respect of not only the experience and the turnover but also quality of the data and implementation of modern techniques of collecting it.

Customer behaviour

Customer behaviour research lets us understand the consumer and improve the offer, as well as its presentation so that it meets the consumer requirements and increases the sales.

The main research issues:

EU donations

In 2010 ABR SESTA began two investment project co-financed from the European Union donations:

1. RPO 1.5 – implementation of new market research services in ABR SESTA Ltd.