EU donations | ABR SESTA

In 2010 ABR SESTA began two investment project co-financed from the European Union donations:

1. RPO 1.5 – implementation of new market research services in ABR SESTA Ltd.

2. POIG 8.2 – Data exchange system used in the process of market research and retail audits implementation.

The investments allowed us to implement some new research products and to improve the quality of data collection. More details have been included in the descriptions of specific products in the “Range of the services” and “Implementation of the research” sections.

Covering the above mentioned project we have purchased the following elements:
• palmtops with barcode scanners and GPS,
• servers and data base application by ORACLE,
• application for sales points audits (prices, distribution, promotions, shelf shares),
• application for CATI, CAWI, CAPI and CAPI mobile researches,
• application for research project management,
• CRM application.

Kolumna 3

In-store audit

ABR SESTA offers a panel of 300 modern trade stores which are visited by our auditors every weekend. We are the leader in carrying out the audits in respect of not only the experience and the turnover but also quality of the data and implementation of modern techniques of collecting it.

Customer behaviour

Customer behaviour research lets us understand the consumer and improve the offer, as well as its presentation so that it meets the consumer requirements and increases the sales.

The main research issues:

EU donations

In 2010 ABR SESTA began two investment project co-financed from the European Union donations:

1. RPO 1.5 – implementation of new market research services in ABR SESTA Ltd.