Investments within the project ‘Implementation of the new market research services at ABR SESTA Ltd’ are co-financed by the Regional Programme for the Mazowieckie voivodship 1.5. The project was started in March 2010.

ABR SESTA offers a panel of 300 modern trade stores which are visited by our auditors every weekend. We are the leader in carrying out the audits in respect of not only the experience and the turnover but also quality of the data and implementation of modern techniques of collecting it.

Customer  behaviour research lets us understand the consumer and improve the offer, as well as its presentation so that it meets the consumer requirements and increases the sales.

The main research issues:

In 2010 ABR SESTA began two investment project co-financed from the European Union donations:

1. RPO 1.5 – implementation of new market research services in ABR SESTA Ltd.