Hyper-Eye is a research of consumer behaviour in commercial and service points with the use of non-participating video observation.
Combination of the non-participating observation (Hyper-Eye) together with the by-the-shelf direct research enables to gather and to compare the declarations of respondents (category customers) with their real behaviour while doing shopping, recorded on the video.
Owing to such combination of the techniques it is possible to learn more about:
• Consumer flow in the category
• Time spent in the category and on particular activities
• Shopping planning process at home vs. spontaneous decisions;
• Reasons for the purchase of the products (consumption, a gift),
• Promotion influence on the purchase;
• Frequency of the shopping in a specific category;
• Perception of the category and the consumer decision-making tree
• Perception and positioning of specific brands / products (including premium and private label brands)
• Visibility and influence of the POS materials.