Market position | ABR SESTA

In the OFBOR research companies ranking, according to the turnover in 2008, ABR SESTA has occupied:

• For the total agency turnover:
o 7th place among Polish agencies
o 15th place among all the agencies

• In the researches for FMCG sector:
o 3rd place among Polish agencies
o 10th place among all the agencies

• In the researches for wholesale and retail networks:
o 5th place among all the agencies

• In the research for communal services:
o 1st place among all the agencies

• In the Retail Audit researches:
o 3rd place among all the agencies

ABR SESTA offers a panel of 300 modern trade stores which are visited by our auditors every weekend. We are the leader in carrying out the audits in respect of not only the experience and the turnover but also quality of the data and implementation of modern techniques of collecting it.

Customer behaviour

Customer behaviour research lets us understand the consumer and improve the offer, as well as its presentation so that it meets the consumer requirements and increases the sales.

The main research issues:

EU donations

In 2010 ABR SESTA began two investment project co-financed from the European Union donations:

1. RPO 1.5 – implementation of new market research services in ABR SESTA Ltd.