In order to fulfil your expectations regarding the research which is to be carried out, we ask our clients to deliver as many details about the business issue as possible.

A business issue:
• Why the research is essential.
• General description of the project and of the problems which the enterprise is currently facing.

Business background – a wider context
• History of the company and of the cooperation.
• Description of the market situation (position on the market, competitors).
• Information about the branch and category.

Marketing objective – what we want to know and understand
• Questions, which we want to answer.
• Research hypothesis, which the survey is to verify.
• General and detailed issues.

Target group – of the business and of the research
• Characteristic of the company target group (e.g. description of consumers/vendees of the products).
• Indicating who is to be researched (e.g. lost customers).

Business and research location
• Geographical range – the whole country/chosen locations.
Planned measures
• What measures are to be taken on the basis of the researches.

What we have and what we can make available
• Results of previous researches.
• Additional data related to the project.
• Graphic and training materials.

Schedule
• Approximate date of project completion.
• Deadline of the report.

Budget
• Expenditure planned for the project – non-obligatory but it is worth to estimate the budget frames.
• Possible financial conditions (Corporation – e.g. terms of payment).
• Preferred way of cost presentation (e.g. interview unit price).

Persons for substantive contact
• Information about contact persons responsible for the project from its substantive as well as formal way.
• Preferred way of contact.